Promotion/Customer relations
This is the everything category. It really comes down to how the field connects to it’s customers and what they are doing to improve the local paintball environment. Things looked at are special events the field puts on. Are these special events run for the benefit of the players and give them an extra special experience, or just a ploy to get more players to shoot more paint? Is there any kind of loyalty programs? Even keeping waivers on file so that us players don’t have to take the time to fill one out every time is a help. Lastly, how do the fields communicate with their customers? Do they have a web site? Is it up to date? Nothing is more frustrating that driving out into the woods to find that a field has changed it’s hours, or is changing locations, or out of business. I have no idea why this is so difficult, but it speaks volumes about how serious an owner is to be a reliable source for our paintball entertainment.
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